Plot Gene is an emoji that lives in Textopolis, a digital city inside the smartphone of middle school student Alex. He is the son of two meh emojis named Mel and Mary and, unlike other emojis, is able to make multiple expressions, which makes him an outcast. His parents are hesitant about him going to work, but Gene insists so that he can feel useful.
Upon receiving a text from his love interest Addie McCallister, Alex decides to send her an emoji. Once selected, Gene panics, sends a bizarre face, and wrecks the text center. He is called in by Smiler, a smiley emoji and leader of the text center, who concludes that Gene is a "malfunction" and therefore must be deleted. Gene is chased by bots. He is rescued by Hi-5, a once-popular emoji who has fallen into disuse. Hi-5 tells him that he can be fixed if they find a hacker, so the two set off together so that Gene can become a "normal" emoji and Hi-5 can regain his popularity.
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