The listing, Vintage Meade Johnson & Company Advertising Tape Measure has ended.
This 48" long advertising tape measure reads "We Are Keeping The Faith/Servamus/Mead's/Fidem/Mead Johnson & Co." The back reads "Pablum or Pabena For Superior Growth" It measures 1 3/8" in diameter. It still works great and the graphics are bold and easy to read. Don't miss this very old advertising item that I believe came in boxes of cereal. I normally place a GIN on my items, but I will let the bidding decide the value of this item!