FREE: The Way to Win: Taking the White House in 2008 Halperin, Mark, Harris, John F.

The listing, The Way to Win: Taking the White House in 2008 Halperin, Mark, Harris, John F. has ended.

Synopsis
What Bill Clinton, George Bush, Hillary Clinton, and Karl Rove know about the way to win the White House: Long before the campaign gets under way, hire someone who is tough, fearless, assertive, discreet, and of unqualified competence to do opposition research-on yourself. When you are attacked, respond to the accusations that are false and overreaching, so you can avoid responding to the accusations that are true. Run with the same message in the nomination fight that you plan to run with in the general election. Compile a mental enemies list of people who have crossed you. Never write it down. Make sure people are afraid to be added to the list, and even more afraid when they are on it. Senior staff friction inevitably will occur within your campaign; keep it in the family and out of the press. Think ruthlessly and systematically about the Electoral College-only losers let their minds wander elsewhere. Never lose control of your public image. Book jacket.