Yes it is so that you can stream it to your computer, tablet, phone, etc. Most bluray players can connect wirelessly now too so once you enter your code on a site like VUDU you can even watch it on a friend's big screen. ;)
i have 30 newer movies on ultraviolet....i would gin this real fast, bc my girlfriend wants to see it, but i dont have enough credits......plus most of the ones that i get is around 3000 credits..