FREE: Cheerios One of the first minted year 2000 coins Lincoln penny.

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The Cheerios Promotion 2000 Lincoln Cent
September 15, 2012 By Michael Zielinski 3 Comments
In 2000 the United States Mint embarked an unprecedented public relations and advertising campaign to support the launch and encourage use of the new Sacagawea "Golden" Dollars. Their efforts included an outreach program to financial institutions, collaboration with major retailers, exposure on nationally televised programs, and a $40 million television, radio, print, mass transit, and internet advertising campaign. One early promotion with General Mills gave rise to the 2000 "Cheerios" Lincoln Cents, which were distributed in specially marked boxes of Cheerios cereal.
The United States Mint provided General Mills with the first 10 million 2000-dated Lincoln Cents